Driving Scalable Growth Through Performance Marketing in Africa

Empowering brands with data-driven strategies tailored for the African market

I'm Anastasia Barry - a performance marketing consultant helping startups scale with data-first digital strategies across Africa and beyond.

Growth and Performance Marketing Consulting

Audit. Strategy. Growth Playbook. For startups ready to scale but lacking internal marketing leadership.

    • Strategic audit of acquisition & retention funnels

    • Paid media optimization (Meta, Google, TikTok, etc.)

    • KPI definition & dashboard design

    • Channel mix strategy

  • Lower CAC, improved ROAS, faster growth.

Fractional CMO Services

Strategic leadership without the full-time hire.I act as your part-time CMO, helping early-stage teams operate like pros.

    • Strategy + hands-on support

    • Team structure & recruitment help

    • Scaling playbooks tailored to your stage

    • Investor & board-level reporting setup

  • Marketing clarity, stronger team execution, investor-ready confidence.

Coaching & Advisory for Founders & CMOs

For founders or early marketing teams.
Building in-house marketing capabilities.

    • 1:1 coaching sessions

    • Sprint-based problem solving

    • Workshops on performance marketing or team building

  • Empowered teams, confident leaders, repeatable frameworks.

Anastasia Barry

« In early-stage startups, every action must drive impact. Performance marketing isn't just about spending smarter — it's about building the foundation for sustainable growth, a long term corporate mentality - one data-driven decision at a time.. »

Get in touch

Let us explore together how we can scale and improve your Marketing. Let us have a first free call