Driving Scalable Growth Through Performance Marketing in Africa

Empowering brands with data-driven strategies tailored for the African market

Audit. Strategy. Growth Playbook. For startups ready to scale but lacking internal marketing leadership.

- Strategic audit of acquisition & retention funnels
- Paid media optimization (Meta, Google, TikTok, etc.)
- KPI definition & dashboard design
- Channel mix strategy
Lower CAC, improved ROAS, faster growth.

Strategic leadership without the full-time hire.I act as your part-time CMO, helping early-stage teams operate like pros.

- Strategy + hands-on support
- Team structure & recruitment help
- Scaling playbooks tailored to your stage
- Investor & board-level reporting setup
Marketing clarity, stronger team execution, investor-ready confidence.

For founders or early marketing teams.
Building in-house marketing capabilities.

- 1:1 coaching sessions
- Sprint-based problem solving
- Workshops on performance marketing or team building
Empowered teams, confident leaders, repeatable frameworks.

Anastasia Barry

« In early-stage startups, every action must drive impact. Performance marketing isn't just about spending smarter — it's about building the foundation for sustainable growth, a long term corporate mentality - one data-driven decision at a time.. »

Let us explore together how we can scale and improve your Marketing. Let us have a first free call